Income stats – android & iOS apps – June 2014
What I did
I tried some new marketing techniques, unfortunately without any success.
How did the apps performed
Worst month in this year…
| 2014 | ||||||||||||||
| Month | Moon Racer | Fart Revolver | Orcs Invasion | Fart Saber | 3D Zombie Ants | Zombie Ants Roller | Death Star Race | Others | Sells | Total | ||||
| June | $46.92 | $50.24 | $22.92 | $20.60 | $69.79 | $48.58 | $1.56 | $15.94 | $24.25 | $300.80 | ||||
| May | $46.26 | $70.57 | $60.69 | $16.39 | $108.39 | $60.89 | $10.82 | $11.33 | $58.96 | $445.96 | ||||
| April | $54.25 | $71.93 | $88.48 | $16.92 | $81.74 | $71.52 | $0.01 | $12.83 | $21.47 | $419.15 | ||||
| March | $51.09 | $110.46 | $87.75 | $14.02 | $107.54 | $98.56 | $0 | $18,57 | $22.88 | $520.91 | ||||
| February | $53.24 | $118.51 | $58.27 | $22.95 | $110.77 | $30.17 | $0 | $17.48 | $35.21 | $446.60 | ||||
| January | $58.01 | $157.62 | $44.83 | $34.81 | $141.36 | $0 | $0 | $26.61 | $37.16 | $500.40 | ||||
| 2014 | $309.77 | $579.33 | $362.94 | $125.69 | $619.59 | $311.38 | $12.40 | $112.80 | $199.93 | $2633.83 | ||||
| 2013 | $570.97 | $813.66 | $570.09 | $457.37 | $529.60 | $0 | $0 | $739.12 | $439.05 | $4119.86 | ||||
| 2012 | $248.56 | $1780.43 | $49.77 | $0 | $0 | $0 | $0 | $91.94 | $157.25 | $2327.95 | ||||
| All Time | $1129.30 | $3173.42 | $982.80 | $583.06 | $1149.19 | $311.38 | $12.40 | $943.86 | $796.23 | $9081.64 | ||||
What is it to come
Not much, I am going on vacation in July, so I don’t think I will have any time to work on my projects.
Conclusion
In the today overcrowded mobile apps market good marketing techniques are now more important then ever. Just developing a new app and letting it grow on its own in the market isn’t an option anymore. Before starting a new project I will need to invest time and money in a comprehensive marketing strategy and a market analysis!
Well this is certainly discouraging. Did your downloads also drop? Was the trend evident on both Android and iOS? Do you have an idea why some apps had a much bigger drop than others?
My downloads went down maybe 50% since mid-June, I have no idea why.
I can’t say much about the iOS store, I have only two apps there with less than 15 downloads a day for both of them.
Generally I expect the downloads to drop in the summer and to get up again in the fall. I must also admit that the drop this year is bigger and that it is getting harder to succeed in the mobile market. Until now I never did real marketing for my apps. All I did is just a little ASO and the apps eventually got inertia on their own. I don’t think that this can really work anymore. That’s why I am overthinking my whole marketing strategy. If I want to stay and grow in the mobile market I must learn how to do real marketing and that’s what I am focusing now on!